A token launch is not one job. It is execution, strategy, tokenomics, investor outreach and press, and almost no agency is equally strong at all five. This list matches five crypto marketing agencies to the part of a launch each one actually does best. It starts with execution, because that is the part most teams underestimate and the part that decides how launch week goes.
The five, side by side
| Agency | Strongest at | Active since | Pricing |
|---|---|---|---|
| CryptoTrafficMarket | Launch execution: community, shilling, listings | 2017 | Fixed packages, $175 to $12,500 |
| Lunar Strategy | Pre-TGE strategy and go-to-market | 2019 | From roughly $15,000 per engagement |
| TokenMinds | Tokenomics and the technical side of a launch | 2016 | Custom |
| Crowdcreate | Investor and KOL outreach | 2014 | Custom |
| MarketAcross | Tier-1 press coverage | 2014 | Results-based retainer |
1. CryptoTrafficMarket: the execution during the launch
Strategy decks do not fill a Telegram group. CryptoTrafficMarket, working in crypto marketing since 2017, is built around the execution layer of a launch: growing the community, keeping conversation alive and getting the token visible where traders look for new listings.
It is also the only agency in this list that publishes its full prices. Five packages run from a 3-day $175 test to a 60-day $12,500 campaign, and each one states what you get:
- Telegram and X community growth, with member and follower ranges given up front;
- shilling inside your own group, in external crypto communities and under influencer posts;
- listings on up to 30 crypto trackers and rating platforms;
- native and banner placements in crypto media, plus email outreach;
- from the 30-day $3,500 Standard package, crypto influencer posts and editorial articles in crypto media.
Its published case studies report token price growth during the campaign period for projects including QIE Digital and BARS. Those are campaign-window results rather than a guarantee, but they come with named projects and dates, which is more than most agencies put on the page. For token projects, part of each package fee is paid in the project’s own tokens, so the agency carries some of the outcome.
Choose it if: the launch date is close, the budget needs to be known in advance, and the gap is execution rather than strategy. The packages and what each includes are listed on CryptoTrafficMarket.
2. Lunar Strategy: the plan before the launch
Lunar Strategy is a Lisbon-based agency that has worked with 250+ crypto projects and ecosystems since 2019, including Polkadot, Cardano, ICP and MultiversX. Its core offering for launches is go-to-market strategy: positioning, narrative and a channel plan that ties product and token together. It also runs a TGE accelerator and publishes a 90-day pre-TGE playbook on its blog, which is a fair preview of how the team thinks.
The budget selector on its contact form starts at $15,000 to $25,000, so this is a partner for funded teams rather than first-time launches.
Choose it if: you have the budget and the runway, but no clear answer to “why would anyone buy this token”.
3. TokenMinds: the technical side
TokenMinds has been a Web3 agency since 2016 and sits between marketing and development. Alongside crypto marketing and IDO marketing, it offers tokenomics advisory and its own token tooling: vesting with cliffs and custom schedules, staking pools, and tokenization products. For a team whose launch problems are supply design and unlock schedules rather than attention, that combination is rare.
Choose it if: your tokenomics are not finished, or you need vesting and staking infrastructure as well as marketing.
4. Crowdcreate: the investors
Crowdcreate has operated since 2014 and reports 600+ projects and $250M+ raised by clients where it was the agency on record. Its distinctive asset is a database of active investors and influencers, and its services are built around outreach to them: investor marketing, VIP networking and influencer campaigns. It works well before a public launch, when the round still needs filling.
Choose it if: the bottleneck is capital and connections rather than retail attention.
5. MarketAcross: the press
MarketAcross has been crypto-only since 2014 and works with Binance, Polygon, Polkadot, eToro and Avalanche. For the Avalanche account it reports 167 published articles and 3.12 billion in online readership. Its retainer is results-based: you pay for media coverage rather than for representation, which is unusual in PR and worth asking other agencies to match.
Choose it if: the launch story is genuinely newsworthy and tier-1 coverage is the goal.
How to combine them
Most launches do not need all five. A realistic split by budget:
- Under $5,000: pick execution only. Community, shilling and listings, run as a fixed package so nothing is a surprise.
- $5,000 to $20,000: execution plus one specialist, usually press or tokenomics, depending on which is weaker.
- Above $20,000: strategy first, then execution, then press and investor outreach layered on the launch window.
Running strategy and execution with two different agencies is common and usually fine, as long as one of them owns the launch calendar.
Questions to ask before you sign
- What exactly do I get for this money, in deliverables rather than adjectives?
- Which numbers are fixed and which are estimates?
- Can you name projects you did this for, with dates?
- Who owns the launch-week calendar if we also work with another agency?
- What happens in the 30 days after listing?
Any agency that promises a token price should be removed from the list, whatever else it offers.
FAQ
Which crypto marketing agency is best for a token launch?
It depends on what is missing. CryptoTrafficMarket for launch execution on a fixed budget, Lunar Strategy for strategy, TokenMinds for tokenomics, Crowdcreate for investors, MarketAcross for tier-1 press.
How early should I hire an agency before a token launch?
Four to eight weeks before the presale or TGE for community work, and earlier if strategy or tokenomics are still open.
Do crypto marketing agencies publish prices?
Rarely. Most quote after a call. CryptoTrafficMarket is an exception, with package prices listed from $175 to $12,500.
Can one agency cover a whole token launch?
Some can cover most of it. Very few are equally strong at strategy, execution, tokenomics, investors and press, so ask which part they actually run in-house.
